Digital Marketing
The digital revolution has transformed how businesses connect with customers and promote their products or services. In today’s fast-paced digital landscape, companies that continue using outdated marketing methods risk falling behind. Digital marketing leverages internet-based tools and platforms such as search engines, social media, email, and websites to reach a global audience efficiently and cost-effectively.
From search engine optimization (SEO) and content marketing to analytics and paid campaigns, digital marketing encompasses a wide variety of skills and strategies. These tools are vital in both small businesses and large enterprises. As industries across the board embrace online channels, digital marketing has become a core component of modern business growth.
Programme Objectives
The programme is designed to prepare students for a dynamic career in digital marketing by equipping them with the technical and creative skills needed to succeed in the digital domain. Among the program’s objectives are the following:
- Build a strong foundation in core digital marketing areas such as SEO, SEM, social media marketing, content strategy, and email marketing.
- Train students in the use of modern digital marketing tools and analytics platforms.
- Develop practical skills through case studies, live projects, and industry-led workshops.
- Encourage innovative thinking in digital campaign design and performance measurement.
Course Duration
Bachelor of Vocational Studies (B.Voc) is a three-year degree program offered at Kalinga University.
Eligibility
The minimum eligibility to take admission in B.Voc is 10+2 (in any stream) or equivalent or 2 year ITI Diploma after Class 10th or 3 Year Polytechnic Diploma after Class 10th.
Career Path
The Bachelor of Vocation program in Digital Marketing equips graduates with the knowledge and skills required to enter various roles in the marketing and advertising industry. Some of the job areas that graduates can explore include:
Job Area | Job Description |
Digital Marketing Executive | Develop and execute online marketing strategies to promote brands and products. |
SEO/SEM Specialist | Optimize website content for search engines and manage paid search campaigns. |
Social Media Manager | Handle branding and customer engagement on platforms like Facebook, Instagram, etc. |
Content Strategist | Plan and manage creation of valuable content to attract and retain audiences. |
Email Marketing Specialist | Design and manage email campaigns for customer outreach and lead generation. |
Web Analytics Expert | Analyze data to track user behavior and measure campaign performance. |
Digital Advertising Manager | Manage PPC, display ads, and retargeting campaigns on platforms like Google and Meta. |
Marketing Automation Specialist | Implement automated systems to streamline marketing efforts and CRM. |
Fees Structure
| S.No | Name of the Course | Registration Fee (One Time) | Course Fee (Per Sem) | Exam Fee (Per Sem) | Re-Reg Fee* (Per Sem) | Total |
|---|---|---|---|---|---|---|
| 1 | Digital Marketing | 1,500 | 20,000 | 1,000 | 500 | 130,000 |
Programme Scheme
Syllabus
Admission Procedure
Eligibility
The minimum eligibility for admission in B.Voc is 10+2 (in any stream) or equivalent or a two-year ITI Diploma after Class 10th or a three-year Polytechnic Diploma after Class 10th.
About Fees Structure
Selected candidates will have to deposit the fee within ten working days after the declaration of the Successful candidate’s list. Students can pay the fee by any mode – Online/ Cheque/Draft.
Academic Calendar
The academic calendar of Kalinga University will be followed for all academic and examination matters.
Discipline
The students of the programme will be governed by the University rules in regard to minimum attendance and evaluation for the award of a Degree Certificate.