Mass Media and Journalism
The media and journalism industry has undergone a revolutionary transformation with the advancement of communication technology. In today’s world, where information spreads at lightning speed, relying solely on traditional and outdated media practices results in inefficiency and limited audience engagement. Mass media refers to the platforms and tools used to disseminate information to a large population—such as newspapers, television, radio, and digital media.
There are many forms of media today, ranging from print and broadcast to online journalism and multimedia content creation. These tools are widely used in both public service communication and commercial media. Especially with the rise of digital media and real-time reporting, mass media has become an indispensable part of how societies stay informed and connected.
Programme Objectives
The programme is designed to educate students for a future in the media and journalism sector, where they will play an essential role in informing the public, shaping opinions, and upholding democratic values. Among the program’s objectives are the following:
- Develop a solid foundation in journalism, communication theories, and media ethics.
- Learn about various forms of mass media, including print, television, radio, and digital platforms.
- Gain practical lessons on medical records handling, patient care coordination, and billing systems.
- Build abilities in researching, interviewing, reporting, and producing credible media content.
- Understand the legal, cultural, and social responsibilities of media professionals.
Course Duration
Bachelor of Vocational Studies (B.Voc) is a three-year degree program offered at Kalinga University.
Eligibility
The minimum eligibility to take admission in B.Voc is 10+2 (in any stream) or equivalent or 2 year ITI Diploma after Class 10th or 3 Year Polytechnic Diploma after Class 10th.
Career Path
The Bachelor of Vocation program in Mass Media and Journalism equips graduates with the essential knowledge and practical skills to pursue careers in a wide range of media and communication industries. Some of the job areas that graduates can explore include:
Job Area | Job Description |
News Reporter / Journalist | Gather, research, and report news stories for newspapers, magazines, TV, radio, or online platforms. Work for news agencies or as freelance reporters. |
TV/Radio Anchor | Present news or entertainment programs on television or radio. Requires strong communication and on-camera presentation skills. |
Digital Content Creator | Produce engaging content for social media platforms, websites, and blogs. Work with digital marketing firms or media houses. |
Video Editor / Producer | Handle post-production editing and video production for news broadcasts, documentaries, or corporate media. |
Public Relations Executive | Manage communication between an organization and the public. Work for PR agencies, corporate firms, or media consultancies. |
Media Research Analyst | Analyze audience behavior, media trends, and content effectiveness. Work for advertising agencies, research firms, or media companies. |
Scriptwriter / Copywriter | Create scripts for shows, ads, or digital campaigns. Work with film production houses, ad agencies, or content firms. |
Photojournalist | Capture impactful images to accompany news stories. Work with newspapers, magazines, and online news portals. |
Social Media Manager | Develop and manage content strategies for brand promotion on social media. Work for media houses or corporate communication departments. |
Broadcast Technician | Operate and maintain the technical equipment used for television, radio, and web broadcasts. |
Fees Structure
| S.No | Name of the Course | Registration Fee (One Time) | Course Fee (Per Sem) | Exam Fee (Per Sem) | Re-Reg Fee* (Per Sem) | Total |
|---|---|---|---|---|---|---|
| 1 | Mass Media and Journalism | 1,500 | 20,000 | 1,000 | 500 | 130,000 |
Programme Scheme
Syllabus
Admission Procedure
Eligibility
The minimum eligibility for admission in B.Voc is 10+2 (in any stream) or equivalent or a two-year ITI Diploma after Class 10th or a three-year Polytechnic Diploma after Class 10th.
About Fees Structure
Selected candidates will have to deposit the fee within ten working days after the declaration of the Successful candidate’s list. Students can pay the fee by any mode – Online/ Cheque/Draft.
Academic Calendar
The academic calendar of Kalinga University will be followed for all academic and examination matters.
Discipline
The students of the programme will be governed by the University rules in regard to minimum attendance and evaluation for the award of a Degree Certificate.